Post by account_disabled on Mar 12, 2024 23:42:51 GMT -5
Logically, when a company begins to advertise on the Internet with Google Adwords campaigns, many doubts arise. In this article we collect the most frequent ones according to our experience and we try to solve them. Budget: how much should I invest? One of the advantages of Adwords is its flexibility, we can have a very low or very high daily budget depending on the option that interests us most. To establish a budget, you must assess the objective you want to achieve, whether it is a specific campaign or long-term. From there, we will try to adjust the investment as much as possible. In this regard, we want to make a point: avoid companies that offer Google Adwords with ads such as : “For €50 per month your Company will always be in first position and for all the keywords it wants” or from those who call you saying be Google or a Google associate. This is clearly either a scam or a trap ad . The system sets a minimum cost for each word, which then – assessing competition, optimization and quality – increases or decreases daily.
If a company tries to get your attention with a lie - or a false truth - , it already shows that it is untrustworthy. Why am I not seeing my ad? Budget An AdWords ad may not run at all times as it is configured around factors such as budget, schedule, location , etc. Budgets determine how often your ads are served. If the budget is BVB Directory low, you should study the time of day when the ad is most effective, and pause it when it is least effective. adwords Security A very common mistake advertisers make is to constantly search to see if their ad appears. This carries many risks, including Google not showing you your ad voluntarily. If you make the same query in the search engine (for example several times a day to check that the ad is showing) and you do not click on it, the system will think that that ad is not relevant.
To you and in subsequent searches it will show you other ads. Google's interest is that you click on the maximum number of ads to generate income. If it understands that an ad does not interest you, it will not be shown to you anymore. And not only is this harmful, impressions are also generated that are of no interest, statistics are “falsified” and the worst of all is that the CTR drops (CTR measures the frequency with which people click on the ad when they click on it). shows them) and can increase the CPC (Cost per Click). Many customers don't know the differences between paid results and organic results. In the following graph we mark in red the areas that Google reserves for Adwords ads: What is my position going to be? This depends on a series of factors such as the relevance of the ad, the keywords, the quality that Google gives it, the cost you are willing to pay for the click , etc.