Post by account_disabled on Mar 12, 2024 2:16:46 GMT -5
Ten years ago, corporations only had to worry that their products had the quality necessary to satisfy consumers, but we are no longer in the first decade of the new millennium and much has changed since then. Transparency, sustainability and goals that go beyond consumerism or profits are some of the characteristics that organizations must meet today to be considered successful.
Currently that is not the reality, and in a world where awareness and sustainable development are gaining ground by leaps and bounds, transparency is not optional, consumers increasingly have higher expectations, and having well-established values is essential for companies.
rse-consumer
Below we show you…
10 qualities that brands should have in the world we live in
1. Absolute transparency
Do you remember that Willy Wonka worked in Czech Republic Mobile Number List absolute secrecy in his chocolate factory? Nobody knew what the manufacturing process was like or who the employees were. Despite his chocolate contest, Mr. Wonka would be in big trouble today if he didn't reveal what goes on inside his company, as people expect transparency and accountability from the public and private sector.
Willy Wonka bar
2. Declare alliances and purchases from other brands
More than ten years ago perhaps we would not have cared much about knowing that Grupo Bimbo had acquired Wonder and El Globo, but now they are facts that do not go unnoticed.
We are interested in knowing what the companies behind so many brands do, how they manage their activities and the reputation they have in the market. If a company's operations have a negative impact on society or the environment, consumers automatically reject its products.