Post by account_disabled on Feb 26, 2024 23:52:12 GMT -5
Content is a very valuable asset for the inbound marketing strategy. But it will only have its real perceived value if it is correctly allocated to the stages of the sales funnel. For you to understand the appropriate content for each stage of the funnel, we created this article that shows the relationship between content, the sales funnel and the profile of visitors . Dedicate a few minutes to reading and enjoy learning. The dynamics of the sales funnel The sales funnel is an excellent metaphor for visualizing the customer journey from a business perspective. People with their needs, desires and doubts move around the market in order to obtain information and make decisions . There are many people becoming aware of problems, considering solutions and taking action.
This process, there is a natural bottleneck, leaving only a small group of consumers capable of conversion . In other words, those who were going to buy went through a funnel and became convinced that there are solutions to their problems, forming a small homogeneous Israel Mobile Number List group of buyers. The inbound marketing strategy is precisely to follow the consumer's journey throughout the sales funnel, providing buyers with the necessary support for conversion. Inform to convince people to buy. The sales funnel comprises three stages: Top of the funnel – Learning and discovery (large number of visitors) Middle of the funnel – Recognition of the problem and consideration of a solution (people with problems to solve) Bottom of the funnel.
Purchase decision (those already decided to consume) Why is content important? Follow the story below: A florist desperate due to social isolation sees his store losing customers and becoming empty. He starts browsing the internet and discovers a blog from an advertising agency that talks about digital transformation . Right away, he comes up with the idea of migrating his business to the internet. He continues to browse the blog, download e-books, watch videos, participate in training, read and find out. He is convinced that he will switch to the internet for good. But he doesn't have the technical knowledge for that. He needs to hire an agency and starts researching. The blog agency he frequented, which has already made content available and has his contacts.
This process, there is a natural bottleneck, leaving only a small group of consumers capable of conversion . In other words, those who were going to buy went through a funnel and became convinced that there are solutions to their problems, forming a small homogeneous Israel Mobile Number List group of buyers. The inbound marketing strategy is precisely to follow the consumer's journey throughout the sales funnel, providing buyers with the necessary support for conversion. Inform to convince people to buy. The sales funnel comprises three stages: Top of the funnel – Learning and discovery (large number of visitors) Middle of the funnel – Recognition of the problem and consideration of a solution (people with problems to solve) Bottom of the funnel.
Purchase decision (those already decided to consume) Why is content important? Follow the story below: A florist desperate due to social isolation sees his store losing customers and becoming empty. He starts browsing the internet and discovers a blog from an advertising agency that talks about digital transformation . Right away, he comes up with the idea of migrating his business to the internet. He continues to browse the blog, download e-books, watch videos, participate in training, read and find out. He is convinced that he will switch to the internet for good. But he doesn't have the technical knowledge for that. He needs to hire an agency and starts researching. The blog agency he frequented, which has already made content available and has his contacts.