Post by account_disabled on Feb 26, 2024 23:18:28 GMT -5
L'Oréal has been dedicated to beauty for over 100 years. It is a French cosmetics and beauty company – created in 1907 by the chemist Eugène Schueller –, it is the largest cosmetics brand in the world, it develops its activities in the field of cosmetics, concentrating on hair color, skin care , sun protection, makeup, perfumes and hair care, and is committed to demonstrating that companies in any sector can make conscious decisions to reduce their environmental footprint. It is a pioneering company in research on dermatology, toxicology, tissue engineering and biopharmaceuticals. Between 2005 and 2016, the production volume of its 34 brands increased by 29%, but in the same period of time, the brand reduced its greenhouse gas (GHG) emissions by 67%. "We take sustainability very seriously in all of our products and services," Alexandra Palt, L'Oréal 's chief sustainability officer , told Fast Company . “And that commitment,” she adds, “can go hand in hand with economic success.” Achieving sustainability in the cosmetics industry is not that easy. Sustainability at L'Oreal The entire industry supply chain, from sourcing materials to what happens to discarded packaging of used products, has the potential to leave a deep environmental footprint. However, this is something that Palt and L'Oréal believe can be effectively mitigated by addressing each stage of a product's development. In the beauty industry, an effective sustainability review would look like this: Supply of renewable raw materials, such as plants. Secure transit routes and use electric vehicles to reduce transportation-related emissions. Convert manufacturing facilities to run on renewable energy. Reduce the amount of water wasted in the production process by installing on-site treatment mechanisms . Reengineer packaging to use less plastic or biodegradable materials where possible.
The company launched Sharing Beauty New Zealand WhatsApp Number List With All , a global campaign whose insight was to advance sustainable practices in all aspects of the business, from sourcing to manufacturing and packaging. The goal, says Palt, “is to improve the environmental areally began to take off last year, starting with two changes to the business structure. These were the results of 2015. In early 2016, Jean-Paul Agon, the CEO of L'Oréal , made the decision to have the Sustainable Development Department that Palt heads report directly to him. Previously, the sustainability team was part of a broader area, including communications, public affairs and philanthropy, but as sustainable transformation became a strategic priority, the team became more integrated with senior management. "When the CEO has such a strong vision for how a company can transform, you have to have a way to translate that strategy into action," Palt says. By tightening lines of communication with senior management, his department has been able to accelerate its plans to increase sustainability.Each of those categories, Palt says, is easily measured with key performance indicators (KPIs). The idea of tying bonuses to these markers, she says, sends the message that the company's commitment to sustainability is an essential part of its business operations. At the end of 2017, L'Oréal will present its Sustainable Product Documentation Tool , a computer platform developed by two panels of international experts on the environmental impact of products. The platform will include data on the environmental impact of each raw material, the footprint of the packaging in which it is presented, how many emissions were generated as a result of the manufacturing and transportation of the product, and the effect of this on the communities involved in its production, Palt says.
In the past, the brand has suffered crises for using lead and cancer-causing chemicals in several of its products. Since 2013, it has improved 22% of its products using raw materials from renewable plant sources such as quinoa, which is used in scrubs. By 2020, the company aims for that number to be 100%. Although there are areas where it is not possible to fully transition to renewable practices, L'Oréal has become a pioneer in the practice of "carbon insertion," in which the company supports ways to offset polluting emissions throughout its supply chain. supply. Its work in Burkina Faso is an example : almost 22,000 women in the villages of this territory harvest the nuts that produce shea butter, which is one of the ten most used ingredients throughout the company. L'Oreal work in Burkina Faso Shea butter is found in 1,200 products in its portfolio. Its production, which is one of the main ones in Burkina Faso, results in the loss of around 100,000 hectares of forest each year, as the trees are cut down to power the stoves in which the nuts are cooked. In 2014, the brand launched a program through the dozens of shea butter cooperatives in Burkina Faso, training women in sustainable production practices and providing more efficient stoves for nuts, reducing the need for firewood and avoiding women are exposed to smoke. “The program in Burkina Faso,” Palt said at the launch of Women4Climate , “is about preparing our company to face the world's environmental and social challenges.” Palt doesn't want the company's sustainability efforts to be seen as attempts to teach other businesses a lesson. “We have a responsibility to lead, but that responsibility is not motivated by competition: it is driven by the desire to respond to the real threat of climate change. Every year, 1.7 million children die from pollution. People are dying of hunger due to climate change. "We can't wait until everyone is on board to start changing our practices."
The company launched Sharing Beauty New Zealand WhatsApp Number List With All , a global campaign whose insight was to advance sustainable practices in all aspects of the business, from sourcing to manufacturing and packaging. The goal, says Palt, “is to improve the environmental areally began to take off last year, starting with two changes to the business structure. These were the results of 2015. In early 2016, Jean-Paul Agon, the CEO of L'Oréal , made the decision to have the Sustainable Development Department that Palt heads report directly to him. Previously, the sustainability team was part of a broader area, including communications, public affairs and philanthropy, but as sustainable transformation became a strategic priority, the team became more integrated with senior management. "When the CEO has such a strong vision for how a company can transform, you have to have a way to translate that strategy into action," Palt says. By tightening lines of communication with senior management, his department has been able to accelerate its plans to increase sustainability.Each of those categories, Palt says, is easily measured with key performance indicators (KPIs). The idea of tying bonuses to these markers, she says, sends the message that the company's commitment to sustainability is an essential part of its business operations. At the end of 2017, L'Oréal will present its Sustainable Product Documentation Tool , a computer platform developed by two panels of international experts on the environmental impact of products. The platform will include data on the environmental impact of each raw material, the footprint of the packaging in which it is presented, how many emissions were generated as a result of the manufacturing and transportation of the product, and the effect of this on the communities involved in its production, Palt says.
In the past, the brand has suffered crises for using lead and cancer-causing chemicals in several of its products. Since 2013, it has improved 22% of its products using raw materials from renewable plant sources such as quinoa, which is used in scrubs. By 2020, the company aims for that number to be 100%. Although there are areas where it is not possible to fully transition to renewable practices, L'Oréal has become a pioneer in the practice of "carbon insertion," in which the company supports ways to offset polluting emissions throughout its supply chain. supply. Its work in Burkina Faso is an example : almost 22,000 women in the villages of this territory harvest the nuts that produce shea butter, which is one of the ten most used ingredients throughout the company. L'Oreal work in Burkina Faso Shea butter is found in 1,200 products in its portfolio. Its production, which is one of the main ones in Burkina Faso, results in the loss of around 100,000 hectares of forest each year, as the trees are cut down to power the stoves in which the nuts are cooked. In 2014, the brand launched a program through the dozens of shea butter cooperatives in Burkina Faso, training women in sustainable production practices and providing more efficient stoves for nuts, reducing the need for firewood and avoiding women are exposed to smoke. “The program in Burkina Faso,” Palt said at the launch of Women4Climate , “is about preparing our company to face the world's environmental and social challenges.” Palt doesn't want the company's sustainability efforts to be seen as attempts to teach other businesses a lesson. “We have a responsibility to lead, but that responsibility is not motivated by competition: it is driven by the desire to respond to the real threat of climate change. Every year, 1.7 million children die from pollution. People are dying of hunger due to climate change. "We can't wait until everyone is on board to start changing our practices."