Post by account_disabled on Feb 26, 2024 23:01:55 GMT -5
Have you noticed that Nestlé's successful Nespresso brand has updated its packaging? Now all Café Grand Crus sleeves include the Rainforest Alliance Certified™ seal next to the “AAA” logo, but do you know what this means? These are certifications and initiatives that have to do with the sustainability of Nespresso and everything behind the production and sale of this coffee. We will begin by explaining the “AAA” seal. In 2003, Nespresso, as part of its social responsibility, launched the AAA Sustainable Quality™ program, a tailored program that combines Rainforest Alliance sustainability criteria with the coffee quality credentials for which the brand is already known. Rainforest Alliance is an international non-profit organization with the strong goal of conserving biodiversity and natural resources, as well as ensuring sustainable livelihoods by transforming land use practices, business practices and consumer behavior.
This organization focuses on creative collaboration with farmers, companies and producers, including Nestlé and coffee growers, to find a sustainable balance in the agricultural process and a Chinese Thailand Phone Number List better quality of life in communities. The decision to put both seals on the packaging was made to highlight among consumers the importance of product quality, as well as the sustainability of Nespresso and the alliance with the organization, for the last 14 years. “Rainforest Alliance was one of our original partners and helped us design the Nespresso AAA Sustainable Quality™ Program. Their seal is recognizable to millions of people and we believe including it on our packages will help our customers better understand what the program means and the importance of sustainably sourced coffee.” Said the CEO of Nespresso, Jean-Marc Duvoisin.
In addition, he stated that as well as with this organization, they will continue to work and seek alliances with other local and international organizations that can strengthen the program and give increasing importance and development opportunities to the farmer. How does the AAA program work? This program helps improve the quality of life of farmers, their families and coffee-growing communities, while protecting the environment. How? Farms are audited against revised Sustainable Agriculture Network (SAN) standards. In this way, the brand can ensure it has better agricultural practices, in addition to offering direct training through agronomist professionals who help producers have more efficient and profitable farms. The program not only focuses on Rainforest Alliance certification, it also focuses on the quality of the coffee, as well as the cost to pay a fair price to farmers so.